TWILIGHT NIGHT x Masked Singer

ROLE: Vice President - Creative, Global Products and Experiences

COMPANY: Lionsgate x FOX

Oversaw the creative brand partnership between Smart Dog Media and Fox, ensuring full alignment with Lionsgate’s brand guidelines for the Twilight franchise. Led creative oversight across set design, motion graphics, costumes, script integration, and overall performance design to ensure the moment felt authentic to the franchise while translating seamlessly to a live broadcast format. Served as the primary creative steward for the brand, balancing network spectacle with franchise integrity.

MEDIA: “‘The Masked Singer’ goes romantic for ‘Twilight Night’ — and a shocking Grammy winner is unmasked”